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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.

Holidaymakers Reminded To Make Pre-Easter Tyre Safety Checks

AHEAD of the Easter getaway, a leading tyre safety organisation is reminding the UK’s 650,000 caravan and motorhome owners about the importance of ensuring their tyres are in a safe, roadworthy condition before hitting the road. Stuart Jackson, chairman, TyreSafe, said: “For many, Easter is the first time of the year that they will be heading away in their caravan or motorhome. After the winter when they’ve often had little or no use, it’s essential that the vehicle’s tyres are checked thoroughly before use otherwise a number of potential safety hazards could bring an abrupt end a relaxing holiday.” As part of a visual inspection looking for obvious signs of damage such as lumps, bulges or cuts in the tyre, owners should also pay particular attention to signs of ageing.